the atomi way


It’s not an exaggeration to say that the world is in love with all things Japanese, not least Japanese design, cuisine, lifestyle, and culture. There is something wondrous – and at the same time a little mysterious – about how the Japanese do these things so well. The Atomi Way offers an invaluable inside look at what goes into Japan’s “secret recipe”. Discover quirky parts of Japan, the philosophy underpinning Japanese aesthetics, the mindfulness of Japanese business culture, Japan’s education system, and more. This book is a delightful and illuminating read for admirers of Japan's unique culture.

The Author

Andrew Tan is the co-founder of atomi, a Singapore-based lifestyle brand dedicated to made-in-Japan products, which was set up with his wife, Mitsuko Murano, in 2009. atomi has established itself as the go-to purveyor of high-quality Japanese furniture, homeware, clothing, gifts, and bespoke management consultation services. Andrew shares his love of everything Japanese, along with his unique insights as an outsider-insider on various aspects of Japan. 

At a local university, Andrew designed and instructed two undergraduate courses focused on entrepreneurship. Additionally, he co-taught two postgraduate courses on the topics of entrepreneurial mindset, technology, and innovation, both in English and Chinese. Andrew's passion for education harmonizes well with his consulting business, aims to foster a supportive environment for startups, aspiring entrepreneurs, and businesses.

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