The Sensory In-Store Experience: The "Five Senses" Philosophy

At the Mandarin Gallery showroom, the marketing campaign transitions from a digital narrative to a sensory reality. The atomi team will implement a "Five Senses + Sixth Sense" approach to retail, ensuring every visitor experiences the "atomi Intelligence" firsthand.

Sight and Sound: The Atmosphere of Tranquillity

The showroom will move away from "hospital-like whites" toward a palette of "Earthy Clay" and "Soft Oat" that reflects current design trends. Lighting will be strategically designed using "Cove Details" to mimic the soft, natural light of a Singaporean evening, emphasizing the natural grain of the walnut and oak surfaces.

The acoustic environment will feature a curated selection of ambient Japanese sounds—recorded from the forests where the wood is sourced—to create an immersive "biophilic" atmosphere that reduces stress and improves consumer well-being.

Touch and Smell: The Tactile Connection

The "Materials Bar" will allow customers to handle samples of the different SOUP "ingredients." This includes raw solid wood, various upholstery fabrics (linen, wool, synthetic leather), and the textured steel of the Gamma legs.

To engage the olfactory sense, the showroom will utilise scent diffusers featuring "Hiba Wood" or "Hinoki" essential oils, creating an immediate psychological link between the brand and Japanese forest heritage. Pure tin drinkware from "Nousaku" will be used to serve beverages, providing a cool, weighted tactile experience that reinforces the brand's commitment to quality materials.

Taste: The Collaborative Experience

Partnering with high-end Japanese suppliers, atomi will offer a "Taste of Japan" experience during private consultations.

1. Speciality Coffee: Partner with "atomi," which serves roasted Japanese speciality beans, to serve hand-dripped coffee at SOUP dining tables. The use of a handcrafted coffee dripper will reinforce the "atomi Intelligence" fusion of art and function.

2. Artisanal Sake: Collaborate with "The Art of Sake" or "Sake Mama" to host "Sake Pairing Sessions" for VIP clients. Certified sommeliers will guide guests through the stories of breweries like "Dassai" or "Juyondai," mirroring the "storytelling" approach of the SOUP collection.

The Sixth Sense: Personalized Consultation

The "Sixth Sense" refers to the "atomi Way" of white-glove service—the intuitive understanding of a client's unspoken needs. Andrew Tan and his team provide "free personalized consultations" to help clients navigate the thousands of possible SOUP configurations. This level of expertise transforms the purchase from a transaction into a "made-to-measure experience," fostering long-term brand loyalty.

Sustainability, Durability, and the Future of Living

A key pillar of the campaign is "Future-Proofing." Singaporean homeowners are increasingly environmentally conscious, prioritising materials that are "built to last". The campaign will highlight the superiority of solid wood (Teak, Oak, Walnut) over mass-market MDF cores, which often warp or swell in Singapore's high humidity.

The SOUP collection’s urethane and oil coatings will be marketed as "Climate Resilient," capable of withstanding the tropical conditions of the region. Furthermore, the sustainability of the manufacturing process—where "FSC-certified wood" is harvested and processed responsibly—will be presented as a core ethical value.

As we look toward 2026, the trend of "Personalised and Localised Designs" will dominate. Homeowners are moving away from "cookie-cutter" interiors in favor of bespoke pieces that reflect their identity. The SOUP collection is perfectly positioned to capitalize on this shift, offering a level of personalization that ensures no two dining spaces are identical.

Pricing and Value Strategy

The SOUP collection is positioned in the "Affordable Premium" bracket, offering the look and feel of luxury without the excessive markups of some European imports. This strategy targets the "rising middle-income group" and "younger customers in their 20s and 30s" who are digitally adept and value-conscious but unwilling to compromise on quality.

If you're looking to enjoy stylish interiors while considering room space, your family living style, and functionality, the SOUP dining series is perfect for you! Customize your preferred design and add some color to your living space with the SOUP DINING SERIES. 

SOUP DINING TABLE 

Tables can be selected by size, wood material, color, legs, and tabletop edge. 

Customization Options 

• Table Sizes: Available in 10 cm increments from 140 to 230 cm in width, and 5 cm increments from 80 to 90 cm in depth. Choose the size that fits your family and space.
• Table Legs:
  • T-LEG: Inward legs maximize tabletop space, making it easy to sit anywhere.
  • A-LEG: Stylish design allows smooth separation from the table without legs getting in the way.
  • R-LEG: Common design, ideal for those who want more table space and a warm design.
• Tabletop Edges:
  • ROUND: Provides a warmer feel to your space.
  • TAPER: Offers a sharper, cleaner look.
  • SQUARE: Gives a natural feel and adds thickness to the wood.

SOUP DINING CHAIR 

For Dining chair, you can customize your preferable design, wood material&coat, fabric for seating area. 

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Customization Options:

• A-TYPE: Simple design with two lines supporting the back. Available as a side chair and an armchair.
• B-TYPE: Features a firm holding backrest. Available as a side chair and an armchair.
• C-TYPE: Half-arm design for easier movement and ideal for relaxing. The arm can float over the table for convenient cleaning.

COME VISIT US AT #4-27&28 Mandarin Gallery!

Come visit us at #4-27&28 Mandarin Gallery to see the SOUP dining series in person! Browse actual sizes, colors, and textures. We’re happy to provide interior advice to fit your living space!

『 So far , So good -いまのところいい感じ- 』

We are pleased to announce that Actus Häuse will sell Good Eighty%, a brand-new initiative & collection, exclusively online. Good Eighty% was born from the idea that even amid constantly changing lifestyles, everyday life can be more enjoyable by embracing fluctuations and adding uniqueness to the 80% margin. We aim to create interiors that allow you to relax, feel free, and be comfortable while sharing the joy of interior design with others in the same era. Our slogan is "So far, so good", with hopes for a future where you can live your way.

With Good Eighty%, we believe in the power of collaboration and inclusivity. This new collection is a collective effort involving creators from the same generation in the planning and design process. Good Eighty% is a project team comprising ten ACTUS staff members from the millennial generation. They were dedicated to using natural materials and minimalist designs that stand the test of time.

Our team's shared belief in the potential for enhanced enjoyment in our current lives has driven us to launch Good Eighty%, and we are committed to creating products that reflect real-life insights from our team members, as well as the concerns and ideals expressed by our peers in surveys and interviews. With Good Eighty%, we aim to bring the charm of living life on our own terms, with a more relaxed and comfortable approach.

You can now view ten products from the Good Eighty% brand on our website. Visit us today via good eighty%

Introducing Actus's latest innovation: the new Scandinavian-style tables that redefine elegance and functionality. Crafted with meticulous attention to detail, these tables boast a sleek design and cool color palette that effortlessly elevates any space.

But what truly sets these tables apart is their remarkable durability. Scratch-resistant, waterproof, and stain-resistant, they are built to withstand the demands of modern living without compromising on style. Say goodbye to worrying about spills or scratches ruining your furniture – with Actus's new tables, you can enjoy peace of mind knowing that they will maintain their pristine appearance for years to come.

What's more, Actus offers unparalleled customization options, allowing customers to choose the color or material that best suits their personal style and preferences. Whether you prefer the natural warmth of wood or the modern allure of sleek surfaces, there's a table for every taste.

Experience the difference for yourself and upgrade your space with Actus's new table series. Say hello to Scandinavian sophistication and bid farewell to compromise. Visit our showroom today and discover why Actus is the ultimate destination for style-conscious homeowners.

Actus häuse reaches a significant milestone this April 12th, and we are thrilled to celebrate our 7th anniversary with a burst of creativity and innovation. Join us on this exciting journey as we unveil our latest offerings, marking a harmonious blend of Scandinavian elegance infused with the rich heritage of Japanese craftsmanship.

At Actus häuse, we believe in transcending boundaries and shifting design paradigms. The newest and latest collection of tables exemplifies this ethos. Get ready to immerse yourself in a world where style, design, and appeal converge seamlessly to create timeless pieces that elevate spaces and inspire lifestyles!

We have always believed in the power of design to transform lives and enrich our daily environment with functional yet stylish products and furniture. Thus, our 7th-anniversary will be centred on reflecting our journey in creativity and innovation. In particular, we celebrate the fusion of Scandinavian simplicity and Japanese craftsmanship on this special occasion. Drawing inspiration and heritage from Scandinavian design's clean lines and minimalist aesthetics, our new tables exude an understated, timeless and contemporary elegance. But what sets them apart is the infusion of Japanese artistry and attention to detail, adding depth and character to each piece as this Japan-made table is the first to showcase a robust ceramic tabletop. Every aspect of our tables reflects the unique synergy between two distinct design traditions, from the meticulous joinery techniques to the exquisite finishes.

Our anniversary celebration will be more than just a showcase of our latest products. Instead, it will be a moment for us to reflect on our journey and the values that have guided us since the beginning. Whether through the seamless integration of form and function or the careful selection of materials, our vision is to curate products that resonate with people on a deeper level.

The team behind Actus häuse is forever grateful for the support of our customers, partners, and community. Your passion and enthusiasm have strengthened our creativity and inspired us to redefine the boundaries of what is possible. As we embark on the next chapter of our journey, we are more committed than ever to continuing to push the boundaries of design and create products that bring joy and inspiration to people's lives. Let's cheers to another seven years of creativity, innovation, and collaboration!

Thank you for being part of our journey, and we can't wait to see what the future holds.

As April unfolds, we're thrilled to unveil our newest lineup of wooden desks, each designed with versatility and elegance in mind. Whether you seek a functional workspace or a stylish addition to your living space, our selection offers the perfect solution.

Explore the intricate craftsmanship of our desks, where even the underside of the tabletop receives meticulous attention. Carefully sanded for a remarkably soft touch, you'll find yourself delightfully surprised by its texture. Embracing the essence of Scandinavian design, our desks boast a light appearance, with fascia strategically positioned to prevent warping while maintaining a sleek aesthetic.

Our "OWN-S" series embodies a blend of contemporary and traditional styles, seamlessly transitioning between living and dining areas. Experience the convenience of our dining tables, thoughtfully designed for shared moments amidst varied activities. Compact yet functional, they effortlessly adapt to your space, ensuring a harmonious environment for concentration and connection.

Step into productivity with MEZZO, a renowned work desk from ACTUS. Its slender profile and minimalist legs make it an ideal fit for any corner, maximizing space without compromising on style. Perfect for compact settings, it offers ample workspace while exuding understated sophistication.

Complete your ensemble with the SOUP Desk T-Leg, inspired by Scandinavian aesthetics and designed to complement classic chairs. Its compact size makes it a versatile addition to any room, fostering a natural ambiance conducive to work and study.

Elevate your space with our latest wooden desks, where form meets function in perfect harmony. Discover the essence of craftsmanship and design, curated for the modern lifestyle.

Click here to know more about our collection.

Your typical shelving unit is boring. Let's do away with the metal grids and rigid structures. Strike a balance between creativity and practicality with our guide to storage and shelves, and here's how in 6 simple steps:

Let's toast to the Lunar New Year!

Got your wine glasses ready?

Or beer glasses, I'm not picky!

3...

2... 

Wait… not so fast! Have you reorganised your house since last year?

Do you need help? Why not use these?

Display your new outfits here as well!

Or carry a new chic tote bag for a new look!

Now, that's settled, how about your kitchen?

Upgrade your kitchenware for flavourful meals!

Don’t forget about new dinnerware to welcome guests!

Okay, you’re all set!

ACTUS häuse wishes you a HAPPY LUNAR NEW YEAR!

Types of Sofa

Sofas are available in diverse forms. Consider the intended user and purpose when selecting the most suitable shape, taking into account the balance between space and functionality.

Armless: Best for Maximising Space

The seat width is equal to the sofa width, resulting in a seating rate of 100%. Affix the sofa to the wall and employ a cushion to minimise space usage.

FLAD Oak & Fabric Sofa: https://actushause.com/collections/sofas/products/flad-oak-fabric-sofa

Chaise Lounge: Best for Convenience

This configuration is gaining popularity as a sofa choice for individuals residing solo or in spaces beyond the common living room. Its appeal lies in its functionality and convenience.

FLAD Chaise Lounger in Black Leather Cushion: https://actushause.com/collections/sofas/products/flad-chaise-lounger-in-black-leather-cushion-walnut-legs

High Armrest: Best for Reading

A high armrest is optimal for reading as it allows you to rest your elbow, preventing fatigue. The armrest can also act as a backrest for sitting sideways. Sofas with slender arms boast a high seating ratio and are space-efficient.

DUBBEL Oak & Leather Sofa: https://actushause.com/collections/sofas/products/dubbel-oak-leather-sofa-1

Low Armrest: Best for Comfort

Ideal for a comfortable nap with the arm serving as a pillow. If you incorporate a stool and extend your legs, you can utilise it in a manner similar to a couch. This sofa shapes is the most accommodating for different sitting postures.

LAULU Oak & Fabric Couch Sofa: https://actushause.com/collections/sofas/products/laulu-oak-fabric-couch-sofa 

Sectional: Best for Versatility

A steady and well-liked sofa design with an extended chaise on one side, allowing for leg stretching and relaxation. The couch area can also be utilized to loosely partition your room.

THYME Fabric Sofa Bench and Corner Sofa with Ottoman Set: https://actushause.com/collections/sofas/products/thyme-fabric-sofa-bench-and-corner-sofa-with-ottoman-set-oak